AGENCY + ECOMMERCE
From product page
to brand strategy.
My agency experience began where my career did: with writing. What started with B2C and DTC ecommerce content grew into creative leadership, multidisciplinary team management, and direct collaboration with founders, executives, and marketing leaders.
THE FOUNDATION
Writer
Creating customer-facing content that balanced brand voice, product information, search strategy, and conversion.
THE EXPANSION
Creative Lead
Managing multidisciplinary teams and translating project goals into clear creative direction across copy, design, photography, editing, and search.
THE BIG PICTURE
Strategic Liaison
Working directly with CEOs, founders, executives, and client marketing teams to turn business priorities, positioning, and customer needs into actionable creative briefs.
SELECTED CAPABILITIES
Ecommerce Content
- Product descriptions
- Product + collection naming
- SEO keyword integration
- Infographic copy
- Ecommerce site content
Amazon
- A+ Content
- Amazon Storefronts
- Product image copy
- Video content direction
- Platform standards + compliance
Creative Direction
- Creative briefs
- Messaging direction
- Cross-functional reviews
- Multidisciplinary team management
- Creative quality control
Brand Strategy
- B2B client communication
- Executive collaboration
- Brand positioning
- Customer strategy
- Strategy-to-brief translation
